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In fact: radiator industry homogeneity serious competition

2014/6/13      view:

Now radiator market, radiator products of all kinds, where many consumers don't know how to choose. However based on several brands of products, we will find a strange phenomenon, that is the radiator manufacturers sell appear strikingly similar, the vast majority of the same, some even the same. The personage inside course of study points out, this phenomenon is common in the radiator industry, is one of the enterprises competitive performance.

As the current domestic radiator market increasingly competitive, copying each other between peers, copycat phenomenon more and more serious. If some enterprises to the development of a steel radiator on the market, will soon appear several companies to follow, to make the same product. This situation is not just happening in the product, but also embodied in different enterprises have the same marketing, publicity, and the same service content. Famous brand radiator radiator in shanxi enterprise group, from the user's interests, to ensure product quality after-sales service.

Industry experts said the homogeneity competition seriously for the impact of the radiator industry is very big, hit the enthusiasm of product innovation design, disrupting the normal operation of the market pattern, causes the product competition ability more and more weak, whether for business or to the enterprise itself, it is a doom, and thus become a common problem faced by many radiator enterprise. However, many enterprises reflect, the solution to this problem requires a lot of money and manpower, sometimes do more harm than good, so we have to take the laissez-faire attitude.

Radiator enterprises how to break through, to find a avoiding homogeneity competition, the road of development with the characteristic of enterprise itself? St. Lawrence believes that to solve this problem, radiator enterprise must want to innovate, and to innovation should be focused on customer needs, their own product research and development and technological innovation. Because pay close attention to the consumers on the market, the product will have value, will have the market; Pay attention to technology innovation, don't confined to the existing requirements and product, to create more broad range of market for the enterprise.

In recent years, although the radiator industry progresses day by day, in the field of heating in our country, but in the homogeneous state appeared a stepped in the past. Radiator enterprise to realize sustainable development, a strong brand competitiveness, must want to innovate, shanxi radiator in this respect enterprise group is a leading industry, high-quality radiator products, meticulously preempt the industry advantage, enterprise in the future